York Telecom Creates NEW “Yorktel” Brand Name
ATONTOWN, NEW JERSEY—November, 10, 2011— York Telecom, the global provider of visual communications services and solutions, has announced that they are now doing business as Yorktel .
David Phillips, President and COO, noted,” Before I came onboard some 7 months ago, Ron Gaboury and I talked about our intention to transform York Telecom into the most relevant global provider of visual communications services in the industry. As we prepare for 2012, we have already made significant progress in reorganizing the business to achieve this goal. It is evident to us that the growth opportunity is there if we respond quickly and aggressively to rapidly evolving customer needs and differentiate ourselves from being just another value added reseller in the videoconferencing industry. The industry itself is being transformed by new technologies fuelled by increasing demands of a whole new range of consumers. By leveraging our 25 years of experience in the industry and introducing talented new members to the team we have the unique ability to become a leader in this new environment. This credibility will position us as the trusted partner to senior executives as they seek to take advantage of the benefits of the rapidly evolving videoconferencing technologies. Our goal is to simplify the way videoconferencing is acquired and used by introducing everything from room standardization to comprehensive cloud based services. It is our intention to consolidate our position at the forefront of this industry through innovation and customer focus by continuously setting the benchmarks for others to follow.”
David Phillips also said, “Building on the solid reputation that York Telecom has in this industry we wanted a new brand name, logo and tagline that would truly reflect our ambitions. Innovation, customer focus and great people are central to this strategy and by leveraging traditional and emerging vendors‟ technologies we will deploy best of breed solutions that truly enhance our customers‟ competitiveness.
“In short, the re-branding is a clear statement that we are reinventing ourselves in line with the transformation taking place in the industry itself. We believe that the name Yorktel and our new logo do that. While we contractually remain as York Telecom, it is as Yorktel that we will represent a quality brand of excellence that will always exceed the expectations of our customers and continually ensure that they are realizing the benefits of their investments.
“Our tagline is simple and to the point, ‘Yorktel, we make video work’.”
About York Telecom
Yorktel is the global provider of visual communication services and solutions that enhance workforce productivity for the Public and Commercial Sectors. Founded in 1985 and headquartered in Eatontown, New Jersey, Yorktel offers total managed conferencing services, consulting, integration and operational services, professional video production and postproduction for visual communication solutions such as Videoconferencing, Streaming Media, Video on Demand, Digital Signage, Custom Media Studio and Room Design and Multimedia Network Management. Yorktel has worldwide branch offices, a multi-lingual VNOC and a worldwide integration, production and support force. For more information, visit Yorktel online at www.yorktel.co.uk or email at firstname.lastname@example.org. Making complicated simple.